The world is changing faster than ever before, and doubly so on the Internet. Google updates its search engine algorithm often and without warning. Worst of all, you usually have no idea what changes they’ve made to the core.
That’s why SEO providers in Perth have to keep abreast of all the visible changes and anticipate the hidden ones. The alternative is your website fading into irrelevance.
Just like any website owner, Google wants to provide the best service for its users. When people use Google to search for anything, they expect results that are secure, timely, and connected to the query. If people get a page that is full of low-quality, outdated, and irrelevant content, no one will want to use the engine again.
If your website is poorly optimized or low-quality, you’ll find it more challenging to get the results you want. Your ranking will suffer. One way of the best ways to improve your website’s quality is to optimize its user experience. Here are a few techniques you can utilize to improve user experience and boost your website’s rankings:
1. Format content properly
One thing you can do to boost user experience is to improve your content’s readability. And by readability, we don’t mean better syntax or style, although it helps. It should be formatted in a way that makes it easy for the user to read the content. If users can read your content without gouging their eyes out, they’re less likely to leave the page.
For instance, you can separate big blocks of text into multiple short paragraphs. A paragraph should ideally have 3 to 4 sentences. Make use of bullets and numbers to separate ideas as well. Experiment with varying sentence lengths as sentences of the same length are tiresome to read.
You can also separate your article into multiple sections with different subheaders. Subheadings make reading the article easier and allow for guidance if the user gets lost or confused. You can underline or bold critical points for emphasis but use sparingly.
2. Vary style to heighten interest
Writing copy for the web is different from writing an essay. Nobody wants to read large chunks of text. Another technique for improving your content is to break a single idea into separate units or sentences, insert a choice phrase, and then end the idea with a colon to heighten interest.
Some common phrases you can use include “you might be wondering,” “you’re probably thinking,” and “it gets better.”
3. Meet the inverted pyramid
Content writers should familiarize themselves with the inverted pyramid. A staple in journalism schools, this style organizes the article in a way that improves readability.
The top of the article contains all the most important information: who, what, when, where, and so on. You can provide a summary and then follow up with background and context. If the article is particularly long, this style might help in sustaining the reader’s interest to the end.
While there are many other ways to optimize your website’s SEO strategy, improving user experience is a tried and tested technique that will stay true as long as the Internet is relevant. If you’re a content writer, keeping these pointers in mind will help you create better content for the web.