For small businesses that are just starting out, finding customers can be a challenge. People tend to trust brands they are already familiar with them or have been recommended to them by people they know.
How does a fledgling enterprise convince consumers to take a chance on it?
When Customers Trust Businesses
On the internet, users can find your business by searching for a relevant keyword. For example, if the user wants to eat pasta and you have a restaurant, your business will appear on the results page of a search engine. If you have what they are looking for, they are likely to pay a visit.
Search engine optimization, or SEO, can help you get to the front of Google and Bing. Consumers are more likely to trust those that appear on the first page of a search engine.
You can achieve the first-page status by hiring in-house experts on SEO. You can also outsource web development services to take care of your online pages.
However, one factor that you should also focus on is getting positive customer feedback. Consumers trust the reviews of strangers online. Reading reviews, whether positive or negative, helps them make a decision to either trust the business or defer a purchase.
Here are ways you can get feedback from customers:
Develop a Survey
If you have ever purchased a product online, at some point, a retailer has probably sent you a survey asking about your experience with the product.
Using a survey to gather feedback is very effective. Although you cannot expect all of your customers to respond, it still gives you an idea of what you are doing right and what you are doing wrong.
You can reach your customers by either sending an email, placing pop-up windows on your app or website, making a phone call, setting up interviews, and creating a focus group. In your survey, ask rating-oriented and open-ended questions. Both can help you gauge customer experience and determine which areas can be improved.
You can use their response to your advertising. Based on the survey results, you can say that 99% of your customers love a certain product or you can quote a customer who had a pleasant experience with your business.
Interact with Users on Social Media
If you want to understand what your customers think of your business, go on social media. Nowadays, when users had a bad or good experience with a business, they usually go on social media to share their feedback.
You can simply search for the name of your business to see what people are saying about your products and services. You should also look at direct messages and comments and ask questions or create online polls to gather feedback from your followers.
The best way to gather positive feedback is to ask your customer to share their experience with others. They can link your website or tag your social media profile to promote their business to family and friends. You can also invite them to tell their story on camera about their experience with your business and the products or services you sell.
People love to tell and listen to stories. It makes your business more interesting and trustworthy.
Taking care of your current customers can help your small business grow. It will help you build a loyal following and, eventually, introduce you to new customers.