To succeed in the retail sector, having a good product alone is not enough. The packaging matters, too.
Today’s entrepreneurs pay more attention to their package design, ensuring that the packaging complements the items. The rise in popularity of unboxing videos means you’ve got to mind how you package your goods; if you package it well, you’ll most likely star in the next viral unboxing video (aka free marketing).
There are many ways to package your products. Many businesses go down the “boxed package goods” route, packaging their products in boxes filled with special tissue and packing peanuts. But if this option isn’t for you, there’s another alternative: bags.
Instead of unboxing, aim for unbagging videos by going for eye-catching yet sturdy bagged package goods.
What are the Different Types of Bagged Package Goods?
If you choose to use bags for your products, you have different options:
- Polybags. Polybags (aka polyethylene bags) provide good protection to your products. They can be used for both perishable and non-perishable items. They are also recyclable!
- Foil bags. Another type of packaging bag is foil bags that are tightly sealed. These bags keep moisture outside of the bag, keeping your products (especially the food items) fresh and in good condition. Sealed foil bags are ideal for products like tea and coffee powder.
- Cotton bags. Bags made from breathable cotton are ideal for jewelry or textile products. Cotton bags keep your products safe and impress your customers (especially if you customize them). It can also be used for storing snacks, vegetables and grains. Since the bag is made from cotton, it is reusable; therefore, it is eco-friendly. The bags are also affordable so you won’t have to worry about your budget.
- Jute bags. Bags made of jute are the more affordable alternative to cotton bags. They offer the same level of protection and are very useful, especially if you offer textile products. They are also durable; you can print on them too. Like cotton bags, they are also recyclable.
Why You Should Make the Switch to Packaging Bags
When you invest in bags for packaging, you benefit from the following:
Protection for Your Products
With strong packaging like bags, you keep your products in good condition — which is important since damaged items compromise your business’ reputation with your customers. Most packaging bags are durable, especially if you pair it with other protective packaging materials like bubble wrap.
Easy to Carry Products
Bagged package goods are easy to carry. It will also save you time when it comes to shelves or shipping. Bags are often preferred by business owners who prefer easy handling during the shipment of their products.
Promotion for Products
If you want to increase sales, your product should stand out against your competitors. Customers will see your items on the shelves next to other products.
Investing in unique bag packaging products can improve your image because it is a part of your brand. From the design to the quality of the bag, these packaging materials can speak about the quality of your products.
Increased Perceived Value
High-quality packaging bags increase your product’s perceived value. Special print bags with your logo can also promote your brand. Customers are most likely to buy products packaged in eye-catching and high-end packaging.
Maintain the Integrity of the Packaging
Most of the time, buyers base their purchase products based on the packaging. Sturdy packaging bags add a layer of protection to your items, reducing the risk of damage.
Affordable Packaging Option
Packaging bags are more affordable compared to other packaging items like boxes. If you want to save more money, go for these reusable bags.
Apart from the low cost, these bags are also of good quality. They prevent oxygen from entering the bag, so if you’re selling perishable goods, that’s one less thing to worry about.
Last Notes to Consider When Going Down the Bagged Package Products Route
Packaging bags are ideal for sellers who are either on a budget or not big fans of bulky packaging (or both). They aren’t heavy, which makes them easier to carry. From a customer’s point of view, a business that makes it easy for them to carry their items is a business that cares.
You can also be creative with how you style or customize your bags. If you are on a budget, just adding your logo to the bag is enough. But if you want to go extra, hire a graphic designer or design your bags.
Boxes aren’t your only option when it comes to packaging your products. If you want something lightweight yet sturdy, go for high-quality bags.
