Keeping Your Business Afloat Through Online Platforms

Influencer marketing refers to a social media marketing strategy that highlights product mentions or endorsements from influencers. Influencers refer to people with a massive social following who see them as experts in their fields. Influencer marketing is helpful due to the amount of trust that influencers earn from their following. Besides, it also helps because… Continue reading Keeping Your Business Afloat Through Online Platforms

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Categorized as Tech News

4 Tips on Creating a Successful Market Expansion Strategy

Any business that’s had a successful run always wants to consider market expansion. After all, any growth is better than no growth at all. When it comes to market expansion, you always want to have a strategy before you start out. Market expansion can make or break a company and understanding the risks as well… Continue reading 4 Tips on Creating a Successful Market Expansion Strategy

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Categorized as Economics

How Logistics Guarantees the Success of an E-commerce Business

Logistics is the process of handling how products are transported to their final destination, stored, and acquired. It could also entail looking for potential distributors or vendors and determining their accessibility and efficiency. In the past, the term was a term used by military personnel to define how they moved, stored, and acquired items or… Continue reading How Logistics Guarantees the Success of an E-commerce Business

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Categorized as Economics

Cautionary Tales from Companies Who Suffered from Reputational Disasters

Maintaining a good brand reputation online is key to making it in the business field. Social media has enabled surveillance of celebrities, brands, and politicians 24/7. Even ordinary people are not spared. Everything is open for discussion, debate, and criticism. This is why brands invest tons of money in maintaining a good image for the public.… Continue reading Cautionary Tales from Companies Who Suffered from Reputational Disasters

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Categorized as Economics