Marketing to Seniors: Social Media Tips to Appeal to the Older Demographic

Marketing is often centered on getting the attention of younger generations. Advertisements typically feature people in their 20s, 30s, and 40s. People over the age of 55 in commercials and billboards are rare. If they do appear, they are selling a new health supplement or a new device that promises to ease discomfort from a… Continue reading Marketing to Seniors: Social Media Tips to Appeal to the Older Demographic

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