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OpenX is an ad server that allows web site administrators to display and sell online advertising. Users get full access to the source code, and are able to change and distribute the code as they need. OpenX can be configured to automatically serve only the best-paying ads when a site owner oversells ad space. It supports a variety of pricing models, including CPC (cost per click) and others. Users get detailed analytics reports and can target ads based on location, time of day, and other customizable variables. Users may also set priorities and parameters for their campaigns, and OpenX will decide which ad to show each visitor based on those parameters.