21 May
Following our recent announcement of the launch of our new Standing Cloud Marketplace for cloud providers, influential analyst and cloud pundit Ben Kepes took a closer look at our offering.
Here's some of what he had to say:
"A few weeks ago, the cloud punditry was excited by the announcement that Amazon was introducing a marketplace to provide high-stack services on top of their infrastructure services. A number of us believe that as infrastructure becomes ever-more commoditized, it will be through providing services at higher levels of the stack that vendors maintain their profitability. This move hasn’t gone unnoticed, and Standing Cloud, a cloud application management provider, has also created its own marketplace.
As traditional service providers look to find ways to continue revenue streams in the face of diminishing returns from traditional sources, the provision of integrated suites of solutions for end customers presents a good opportunity for ongoing revenue. To date most initiative have been around offering infrastructure services to their existing customers. However, increasingly they will find it difficult to differentiate in a very busy IaaS space. Moving up the stack provides two areas for differentiation – firstly it gives them the opportunity to offer a consistent end to end service (infra, apps, branding etc) and secondly it answers the pain points of end users around deployment and integration of those applications.
As service providers look to partner with technology providers who can offer them a solution that allows them to compete with vendors like AWS, offerings such as this one from StandingCloud make sense. The fact that the entire product can be customized to a service provider’s own branding is another tick in favor of StandingCloud."
You can read the full write-up here.
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